Doron Serban, Emerging Technology Coordinator

Doron Serban
Emerging Technology Coordinator, School of Architecture


Doron Serban is a full-time faculty member and the undergraduate emerging technologies coordinator. His research focuses on how the transdisciplinary role of visualization in architecture can reshape the boundaries between logical and intuitive decision processes.

Besides teaching, Doron Serban is a designer working in the Bay Area. Through Doron Serban Design, his professional work navigates building design, design competitions, photography, cinematography, motion design, branding, and architectural visualization. Outside of architecture, he is a co-owner and coach of CoCo CrossFit in Concord, CA.

He received his graduate degree in architecture from Syracuse University’s School of Architecture and his undergraduate degree in music from the University of California, Riverside.